Pressure Test Your Startup's GTM Engine
Turn Funding into Pipeline
You don’t need a VP of Sales and AEs/SDRs yet—
you need a GTM engine check and a zero-to-one sales motion put in place.
FirstRev builds it, proves it, and sets the stage to scale it.
Is your GTM Engine ready for High Octane?
A blown cylinder is the last thing you need at the beginning of a race.
Rolling out a VP of Sales and a fully staffed sales team is expensive.
Before you pull that trigger, let FirstRev add pressure to the system, find and repair the leaks.
Even if the pitch deck looks tight, the real world exposes the gaps. ICPs are still assumptions. Messaging that landed the early adopters doesn’t resonate more broadly. And there’s no outbound motion that scales beyond the founder.
For investors, that’s execution risk—burning time, cash, and momentum before there’s real traction.
What early-stage teams need is rare: a seasoned B2B sales leader who’s done the whole journey—from founder-led deals to enterprise sales—and is still willing to build pipeline from zero.
That’s where FirstRev comes in. We validate what’s working, fix what’s missing, and build the sales motion your first hire can scale.
Problem
Solution
Approach
FirstRev steps in as your Fractional Head of GTM, executing both strategy and early sales so founders can stay focused on product.
Here’s what FirstRev does, as needed:
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Confirm assumptions around your Ideal Customer Profiles, product–market fit, messaging, and buyer journey—so we know what’s validated, what’s missing, and what needs pressure-testing in-market
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Refine outbound messaging and build multichannel sales sequences designed to convert cold leads into warm conversations
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Execute cold outreach and take early discovery and demo calls—capturing insights, objections, and deal signals in real time
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Stand up your CRM, configure dashboards, and implement a sales reporting system that scales with your team
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Deliver a tactical GTM playbook and hiring roadmap to transition from founder-led to team-led growth
Outcomes
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A tested and validated Ideal Customer Profile (ICP)
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High-performing outbound sequences with proven engagement
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Qualified pipeline and early revenue from real buyer conversations
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CRM infrastructure and dashboards built for visibility and scale
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A tactical GTM playbook and hiring plan for the first sales or growth hire
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Confidence in what works—before you build out your team
Start Your Engine
Let's build your GTM engine and starting generating pipeline