Build. Prove. Operationalize.
Runway burns fast—FirstRev turns it into revenue.
Turn Funding into Predicable Pipeline
Funding provides runway. Runways are finite.
We make sure yours turns into revenue - not regret.
FirstRev builds it, proves it, and sets the stage to scale it.
Problem
Most early-stage teams scale sales too soon.
Founders hire a VP of Sales or SDRs before they have a proven go-to-market system. The result: burned cash, inconsistent messaging, and stalled momentum.
For investors, that’s execution risk. For founders, it’s lost runway.
Solution
Build, test and operationalize before you scale.
FirstRev embeds as your fractional Head of GTM — validating what works, fixing what doesn’t, and building a repeatable sales motion ready for your first hires.
We build, test, and operationalize your GTM system in real conditions — so when you hire, you scale on solid ground.
Approach
We build your GTM engine from the inside out:
1. Validate assumptions — ICP, messaging, and channels under real market conditions.
2. Design outbound motions that turn cold leads into warm conversations.
3. Run early sales cycles alongside founders to gather data and refine the playbook.
4. Stand up your CRM and dashboards for visibility and scale.
5. Deliver your GTM playbook — a documented system your first hires can run confidently.
Outcomes
- A validated Ideal Customer Profile
- High-performing outbound sequences
- Qualified pipeline and early revenue
- CRM and dashboard definition
- A tactical GTM playbook and hiring roadmap
- Confidence in what works - before you scale
Start Your Engine
Let's build your GTM engine and starting generating pipeline